For over 35 years, The Reserve has provided a tradition of financial innovation to the industry and our clients. When we created the world's first money market fund in 1970, we changed the financial landscape and turned savers into investors, launching what has become today the $3.5 trillion money fund industry.
Developing a full suite of inventive cash management solutions over three decades, we remain true to our innovative, entrepreneurial spirit.
Grounded in the history we created and respectful of our place in it, The Reserve continually looks forward - to better ourselves, to better our industry, to help our clients better themselves and their businesses.
Quick Facts
- Founded in 1970, The Reserve created the world's first money market fund, now called the Primary Fund
- Asset management complex has over $100 billion under management (as of February 28, 2008)
- In 2007, our record growth in assets under management of 67% far exceeded the banner year figures (more than 20%) for the money market fund industry as a whole.
- Products offered:
- 21 money market funds (taxable, tax-exempt and municipal)
- Enhanced Cash. Reserve Yield Plus Fund SM the world's first enhanced cash mutual fund for both retail and institutional investors that seeks a stable $1 NAV; and the only one with NAIC approval
- Reserve Insured Deposits® FDIC-insured money market deposit account. The Reserve created the first of its kind
- Sweep Accounts. Reserve Cash Sweep SM the industry's only cash sweep to provide both on- and off-balance-sheet sweep solutions
- Created two new institutional funds—Primary II Fund and U.S. Government II Fund—that are open for trading until 5:30pm ET, delivering greater choice,
flexibility and convenience for our institutional clients. Additionally, all classes of the Liquid Performance Money Market Fund are now open until 5:30pm ET.2
- The Reserve has originated or placed over $20 billion of new deposits in FDIC-insured institutions since the introduction of Reserve Insured Deposits in 1997.1
- Clients include over 30% of the Fortune 100TM Companies as well as several major brokerages
1 As of December 31, 2007
You should carefully consider the investment objectives, risks and charges and expenses of a fund before investing.
A fund's prospectus, which contains this and other information, may be obtained by writing The Reserve,
1250 Broadway, New York, New York 10001-3701, calling 800-637-1700 and pressing "0," or
clicking here.
You should read the prospectus carefully before you invest.
2 The Primary II and U.S. Government II Funds are for institutional investors only.
The Reserve Yield Plus Fund is not a money market fund. Achievement of the Fund's objectives cannot be assured. An investment in the Fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although the Fund seeks to preserve the value of your investment at $1.00 per share, it is possible to lose money by investing in the Fund. Yields may vary
Reserve Insured Deposits is a Federal Deposit Insurance Corporation (FDIC)-insured money market
account and not a money market fund. Funds maintained in Insured Deposits Accounts at each participating
bank are insured up to $100,000 ($250,000 for certain retirement accounts) by the FDIC for each category
of legal ownership, including any other balances you may hold directly or through other intermediaries,
for a total of up to $1,000,000 of FDIC insurance. Please read the Terms and Conditions carefully before
investing. Reserve Insured Deposits is offered by Reserve Management Corporation.
