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About Us
The Reserve is a leading cash management provider for institutions, banks, brokers, advisors and individual investors. Our tradition of financial innovation includes creation of the world's first money market fund, patented technology for FDIC-insured deposit programs, diverse money market and mutual fund offerings, unique cash sweep services and cutting-edge enhanced cash products.

We provide these solutions to millions of accounts and hundreds of institutions, including over 30% of the Fortune 100 and some of the most prestigious brokerages. During 2007, the firm was recognized as the third largest family-owned fund company in the U.S. and the largest such firm in New York.1 Our Primary Fund Class Institutional was the top performing rated money fund for 2007, and our Liquid Performance Money Market Fund Liquidity Class I was the top performing Prime fund for last year.2


1Strategic Insight, September 30, 2007. Ranking based on money fund assets only and excludes Vanguard, which is largely not-for-profit.

2iMoneyNet, January 28, 2008. The Primary Fund Class Institutional's 2007 net return was 5.37%, the top performing AAA-rated fund out of a fund universe of 181 AAA-rated Prime Institutional and Retail unrestricted funds that had assets of at least $100 million for the year ended December 31, 2007. The Liquid Performance Money Market Fund Liquidity Class I had a 2007 net return of 5.44%, the top performing Prime Institutional fund out of a universe of 250 unrestricted funds that had assets of at least $100 million for the year ended December 31, 2007.